Visual Merchandising Fourth Edition


Engels | 26-11-2021 | 224 pages

9781913947323

Paperback / softback


€ 36,00

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This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

Details

EAN :9781913947323
Auteur: 
Uitgever :BIS Publishers BV
Publicatiedatum :  26-11-2021
Formaat :Paperback / softback
Taal :Engels
Hoogte :278 mm
Breedte :215 mm
Dikte :18 mm
Gewicht :984 gr
Voorraad : Bestelbaar
Aantal bladzijden :224